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Brand Profiles

MADE scours the earth (ok, the internet)  looking for the best labels that are: ethical, suitable for maternity and breastfeeding, and have a great aesthetic and style. We source brands from the USA, New Zealand and Australia. The prices of our overseas labels are subject to exchange rates, and as MADE is an Australian based business, prices in Australia will vary between Australian Dollars and other currencies, according to exchange rates.

At MADE we have a strong policy on sticking to the Recommended Retail Price (RRPs) set by our brand partners. So if you see a price differential between our site and another, it’s most likely down to the exchange rate.

The great thing about MADE is that we do all the time consuming searches for great maternity and breastfeeding styles, and we take care of the international shipments of our brand partners’ great designs, so that truly stylish maternity wear is available to women the world over.

If you have any questions, suggestions or concerns about any of our prices or brands, drop us a line.


Founded in Perth Australia and based in Hong Kong with MADE co-founder Emily, MADE Label is our very own collection that delivers ready to wear styles that go beyond basics, and take you from work to weekend in the style you’ve always had.

Inspired by clean lines and urban minimalism, MADE Label is designed with the modern Mum in mind. Our designs are pregnancy and breastfeeding friendly, with discrete functionality built in, which makes MADE Label wearable before, during and after pregnancy.

Designed in Italy and Australia, MADE Label is manufactured in China with our partner manufacturer Bryden Apparel, using textiles from OEKO-TEX 100 certified fabric mills that are free of harmful chemicals and manufactured under ethical practices. Read more about our ethical standards here.

Our MADE a Difference program encourages recycling of clothing and supports women in need in Australia by providing them with maternity clothing. Read more about MaD here.

MADE Label combines sleek design with comfort and affordability in clothing that is ethically manufactured. With our first collection launching this Summer, we have pushed the boundaries on what can be adapted to be maternity friendly designs, and in our future collections we plan to break those boundaries. Look out world, here we come.


She Maternity

This Aussie label is all about making fun loving, stylish and affordable and ethical maternity clothing. We just love their first collection, made in Australia from the finest organic cottons and modals, and we can’t wait to see what Autumn and Winter brings for She Maternity.

Think minimalistic and comfy playsuits, soft ribbed maxi skirts that hug the belly and the comfiest of comfy shorts for lounging at home or heading to the beach.


This San Fransisco label was born out of one woman’s frustration with her sudden inability to button up her jeans around her expanding pregnant belly. The Bella Band was born, a stretch band that goes over your existing jeans and pants when they will no longer do up the conventional way, but are still fitting in the leg.

Ingrid and Isabel went from the Bella Band to developing its own seamless essentials, and from there expanded into a fashion line in 2012.

Ingrid and Isabel works closely with suppliers and manufacturers to follow industry standards and comply with laws and workplace regulations to prohibit forced and child labor, and to provide a safe and healthy work environment. As a company it is vigilant in waste reduction.

From the San Fran base, the company supports the city’s Homeless Prenatal Program, providing financial support and donated product that supplies clothing to their community of mom’s in transition away from homelessness.

Manufactured in China and the US, this label is focused on delivering beautiful basics and breastfeeding friendly, stylish designs to pregnant women everywhere and we’re stoked to stock them at madematernity.co

This New York label is pretty up there with the world’s most stylish breastfeeding gear. Made from ingenius textiles that dry quickly and repel breastmilk so as to avoid stains, Au Lait’s designs have an uncommon edge when it comes to great maternity and breastfeeding gear.

Au Lait was founded by New York Mum Emily Hsu, who’s from a family of designers of high performance textiles - she knows her stuff when it comes to what breastfeeding Mum’s need from their clothes.

Au Lait has three core ideals: convenience, compassion, and community.  All their clothes are designed to flatter the new mother and are engineered to allow an unprecedented level of ease and privacy when feeding.

All Au Lait’s fabrics are sourced from the USA and Japan and are made in the heart of New York City.

Emily is incredibly selective when it comes to the mills and manufacturers she works with. The New York factory produces all Au Lait designs, and abides by all federal and state labor laws, and the mills in Japan and New York all work to stringent environmental and workplace practices.

We are so happy to have Au Lait on madematernity.co - this is a label that is changing the rule book for how style and functionality coexist.

KowTow is a New Zealand based label producing 100% certified fair trade and organic clothing, ethically and sustainably made from seed to garment. Don’t be mistaken by the ethical focus, this is avant garde design meets equal parts ethos.

We love KowTow for their forward thinking design and agenda setting style. While this isn’t a maternity label, many of KowTow’s designs are inherently maternity friendly, and MADE makes sure to select the most maternity friendly designs from each collection. Be sure to check the detailed product descriptions on each product page to see our estimation of how far throughout your pregnancy KowTow designs will be able to be worn.

Kowtow only uses 100% organic certified cotton, as certified by SKAL International and their clothes are manufactured in Kolkata India, in a factory where employees have access to a high work standards, including a living wages for all staff social security and pension funds, free transport services to the factory a well lit, well ventilated and spacious working environment and a freedom of association with workplace unions.

We are pretty excited to have this progressive label on madematernity.co!

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